Who’s really shopping at department stores?

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Summary: Data shows that millennials make up a significant portion of total spending at department stores. At Macy’s they’re outspending all other age groups by twice the dollar amount. Surprised? Read on for more… Millennials are America’s largest generation, and an Accenture report puts millennial spending at about $600 billion per year. Millennials – who spend a significant amount of their time online – now make up a colossal portion of America’s retail expenditure. This new generation of shoppers has left many wondering if department stores can keep up. Our data says: Absolutely! We look…

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Where Are The Burrito Lovers?

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Summary: Chipotle's falling sales, and E.coli troubles coincide with an overall dip in Tex-Mex spending while Taco Bell makes some surprising gains. Read on for more surprising insights from our consumer panel's spending data. It wasn’t long ago that Chipotle was hailed as the Tex-Mex darling of America, and for good reason: reasonable costs, fresh flavors (that guac!), the quasi-industrial ambience, and the infinitely patient staff (“Extra rice please!”) made Chipotle the perfect choice for burrito lovers. So when news of the E. coli outbreak hit last year, it came as something of a surpris…

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QVC Is for Lovers

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Summary: Data shows that 2-person households spend significantly more per transaction than any other household size and come in second in terms of spend per customer. Read on to find even more surprising insights we uncovered in QVC's customer transaction data. QVC launched in 1986. A competitor to the Home Shopping Network, it was basically a 24-hour all-infomercial TV station that sold goods over TV and phone. But now that Americans spend more time in apps than they do watching TV, QVC has made a pretty seamless transition into the digital world through acquisitions like its recent $2.4 b…

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Chick-fil-A and The Fried Chicken Fanatics

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People love fried chicken. We don’t need to look at our data to understand that. In the fast food world, a certain fried chicken restaurant is dominating the competition: Chick-fil-A. A recent QSR report shows that Chick-fil-A generated 3x more revenue per location than KFC and over $1B more in total sales with less than half the number of stores. And by the way, did you know that they’re closed on Sundays? We dug into our data to find out how Chick-fil-A is dominating the fried chicken scene. Who are Chick-fil-A’s customers and how do they differ from KFC’s customers? It turns out there is a…

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How Will Gap Compete With Fast Fashion? The Answer: Men

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The Gap brand is facing hard times with declining sales, store closures, and failed brand campaigns. The demise of Gap and other suffering specialty retailers has largely been attributed to the rise of fast fashion. Fast fashion brands such as H&M, Forever 21, and Gap's own Old Navy have shorter production schedules and are able to churn out current, right-off-the-runway trends at a low price. With this model, fast fashion continues to gain market share over specialty retailers such as Gap. It turns out there is at least one segment resistant to the shift of fast fashion: middle aged men.…

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