« Back to home

How Many People Actually Did #DeleteUber?

Posted on

On Saturday a week ago, when Taxi drivers in New York City were protesting the President's "Immigration Ban" by staging an hour-long work stoppage of Taxis serving the JFK airport, Uber, the popular ride-sharing app, announced it was turning off surge pricing for JFK.

Uber, already criticized by some because its CEO Travis Kalanick was serving on President Trump's economic advisory council, appeared to attempt to make a profit on the back of the controversial executive order and the ensuing protests.

Outraged users turned to Twitter starting a #DeleteUber campaign, publishing a screenshot of removing the app from their phones. Some 200,000 users reportedly uninstalled the application and turned to rival Lyft instead.

Lyft, on the other hand, announced it will donate a million dollars to ACLU, the individual rights and liberties non-profit.

We looked at our panel of over 3 million credit and debit cards to find out whether the #DeleteUber social media protest had a noticeable impact on Uber and Lyft usage:

We saw that the impact is very real indeed: Lyft surged from 16.1% of rides in our panel in the four days up to and including Saturday, January 29, to 21.5% of rides in the four days starting Sunday, January 30 - an increase of about 5%.

Since the protest began, Mr. Kalanick announced he's leaving his role on the advisory council, stating that his participation incorrectly indicated his support of the President's policies.

We will continue tracking this rivalry between the two ride-sharing apps, now also caught up in a heated political debate.

Learn more about consumer spending analytics with TXN.

Comments