Airline Loyalty Unveiled

The airline industry is one of the most competitive and less differentiated industries out there, which is why airlines invest heavily in loyalty, or "frequent flyer", programs. In this post, we used our panel of transaction from over 3 million credit and debit card accounts, to discover how "loyal" customers of five major airlines are: United American / US Airways Delta Southwest JetBlue First, let's see how generally "valuable" a frequent flyer is to the industry. In 2016: 57.4% of total revenue for the above five airlines came from flyers who made more than 5 total ticket purchases with tho…

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How Many People Actually Did #DeleteUber?

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On Saturday a week ago, when Taxi drivers in New York City were protesting the President's "Immigration Ban" by staging an hour-long work stoppage of Taxis serving the JFK airport, Uber, the popular ride-sharing app, announced it was turning off surge pricing for JFK. Uber, already criticized by some because its CEO Travis Kalanick was serving on President Trump's economic advisory council, appeared to attempt to make a profit on the back of the controversial executive order and the ensuing protests. Outraged users turned to Twitter starting a #DeleteUber campaign, publishing a screenshot of r…

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Dead Trees Make Great Gifts!

Were e-books really the death of Dead Tree books or are we always going to crave the sensation of turning a real page and hearing the sound of the paper rustle? And consequently, are brick-and-mortar booksellers dying, unable to provide the immediate gratification of buying an e-book online? We've used our panel of over 3 million credit and debit cards in the U.S. to track spending on Amazon Kindle vs. Barnes & Noble. In 2016, Amazon Kindle (books, newspapers/magazines and Kindle Unlimited subscriptions combined) showed substantially more transactions than Barnes & Noble did: The seam…

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Apple Pay on the Rise

Apple launched its mobile payment service in October 2014 and today it is available on many of its devices: phones, tablets and watches. We looked at our panel of transactions from over 3 million payment cards to learn more about the adoption of Apple Pay by consumers. For some of the card issuing banks, we are able to distinguish payments made with Apple Pay from other payments. Overall, Apple Pay usage has been growing steadily over the last year (2016): The number of monthly Apple Pay transactions grew by 50% between 12/2015 and 12/2016 . We also looked at what merchants attracted the high…

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What's on the Gym Goer's Plate?

All of us want to be healthy: eat right, exercise, you know the drill. Many join a gym: according to the IHRSA (International Health, Racquet & Sportsclub Association) a whopping 55 million Americans are members of a health club [1]. We were wondering if those who exercise regularly (or at least join a gym) also change their eating habits and if so - how. To find out, we used our dataset of transactions from over 3 million credit/debit cards: we looked at spending at major quick-serve restaurant chains and compared all customers to those who also spend money at one of large gym chains: LA…

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