What's on the Gym Goer's Plate?

All of us want to be healthy: eat right, exercise, you know the drill. Many join a gym: according to the IHRSA (International Health, Racquet & Sportsclub Association) a whopping 55 million Americans are members of a health club [1]. We were wondering if those who exercise regularly (or at least join a gym) also change their eating habits and if so - how. To find out, we used our dataset of transactions from over 3 million credit/debit cards: we looked at spending at major quick-serve restaurant chains and compared all customers to those who also spend money at one of large gym chains: LA…

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Comparing the Shopping Habits of Trump and Clinton Supporters

The TXN application analyzes all purchases from a panel of over 3 million credit and debit cards. In the past, we've compared contributions to the Trump and Clinton presidential campaigns. In this post we will leverage the TXN application's ability to correlate spending of the same consumers across different businesses, to compare the spending habits of Clinton and Trump supporters: We will explore spending at different categories of businesses over the last 180 days. For each category, we'll find the businesses where the largest percent of Trump or Clinton contributors shop, and vice versa: b…

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The Rise and Fall of Daily Fantasy Sports

Daily Fantasy Sports ("DFS") - a daily version of a typically months-long fantasy sports season - took the sports fan world by storm in 2015, with two companies leading the charge: DraftKings and FanDuel. Investors rushed in: in June 2015 FanDuel raised a staggering $275M in funding, then a month later, DraftKings grabbed $300M of its own. DFS websites exploited a legal loophole classifying them as "skill games", different from plain old "sports betting", which made them legal and easily accessible in most of the U.S. Both companies bombarded fans with non-stop TV commercials, spending a comb…

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Instant Delivery Wars

We looked at our panel of over 3 million credit and debit card accounts to learn how the instant delivery services stack up. Over the last 13 months, Instacart and Amazon Prime Now achieved the fastest growth, with Instacart growing revenue by almost 2X and Amazon Prime Now growing revenue by a whopping 5X: Amazon Prime Now was able to overtake Instacart in terms of number of unique customers, growing its customer base by over 4X: The average Instacart customer, however, spends much more than the average Prime Now customer, though both numbers appear to be growing:…

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Presidential Campaign Fundraising Update

This is our second post tracking the fundraising efforts for the 2016 presidential elections. A note on the data: we are analyzing credit and debit card individual contributions directly to the two candidates' campaigns. This excludes cash and check contributions and money raised by PACs. In essence, these are the "common folk" small scale contributions. Looking at total dollars spent, we see that after catching up in June, the Donald Trump campaign remained flat in July, while the Hillary Clinton campaign credit and debit card contributions in July by more than 20% compared to June: While the…

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