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Instacart

Amazon and Whole Foods - Eat Your Kale and Have It Delivered Too?

The announcement that Amazon is buying Whole Foods Market for $13 billion took the grocery retail world, indeed the entire brick-and-mortar retail world, by storm. Competitors' stock prices plummeted and analysts scrambled to make sense of the deal. We used the TXN spending analytics software leveraging over 3 million credit and debit card accounts, to get some insight on the Amazon-Whole Foods acquisition. Customer Base When looking at grocery store spend in the cohort of Amazon Prime members, Whole Foods tops the list with 33.3% of the cohort also spending at Whole Foods in the last 12 mont…

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Grocery Delivery is Ready for Big Time (Again)

Instacart, the grocery delivery startup, last week raised a massive $400 million round of funding, valuing the company at a whopping $3.4 billion. It seems that the grocery delivery service space is ready for big time...again. Fifteen years ago, the first dot-com bust notoriously disposed of Webvan, the previous internet grocery store that raised hundreds of millions of dollars. We used the TXN consumer spending analytics app (with a panel of over 3 million payment cards in the U.S.) to analyze the grocery delivery app landscape and see if grocery delivery's time has finally come: Over the la…

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Instant Delivery Wars

We looked at our panel of over 3 million credit and debit card accounts to learn how the instant delivery services stack up. Over the last 13 months, Instacart and Amazon Prime Now achieved the fastest growth, with Instacart growing revenue by almost 2X and Amazon Prime Now growing revenue by a whopping 5X: Amazon Prime Now was able to overtake Instacart in terms of number of unique customers, growing its customer base by over 4X: The average Instacart customer, however, spends much more than the average Prime Now customer, though both numbers appear to be growing:…

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