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iTunes

From Cord to Stream

It's a familiar story: for the last decade or so, cable and satellite TV providers have been losing subscribers, as "cord cutters" shift their spending from traditional TV to on-demand streaming services like Netflix and Hulu. But is that really what's happening? We used our panel of over 3 million credit and debit cards to find out. We compared three groups of customers: 1. "Cord cutters": those who were cable/satellite customers in the first half of 2016 (spent $300 or more) and then stopped being cable/satellite customers in the second half of 2016 (spent $100 or less) 2. Consistent cable…

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