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Is Uber Losing Its Loyal Riders to Lyft?

In past posts we've looked at market share changes following recent controversy involving Uber. We saw that indeed, some Uber customers switched to using Lyft. We decided to use our panel of over 3 million credit and debit cards to learn more about those "Uber defectors". For the purpose of this analysis, we looked at customers who significanty reduced their usage of Uber starting with February 2017 (#DeleteUber campaign started on January 30th) and switched to using Lyft, Uber's main competitor. We compared this segment of customers to the average Uber customer in our panel. Location The fo…

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#DeleteUber Revisited

Three weeks ago we looked at credit card transaction data to see if the #DeleteUber campaign was having an effect on Uber's share of ridesharing market vs. Lyft, its largest competitor. We saw that indeed, Lyft surged following Uber's bad publicity. It seems that it's been "another day - another scandal" for Uber ever since: On February 19th, ex-Uber engineer Susan Fowler, in a widely shared account, alleged widespread discrimination and harassment by managers and other employees to which Uber's HR department had failed to respond. Here's an updated look at market share using our panel of tra…

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How Many People Actually Did #DeleteUber?

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On Saturday a week ago, when Taxi drivers in New York City were protesting the President's "Immigration Ban" by staging an hour-long work stoppage of Taxis serving the JFK airport, Uber, the popular ride-sharing app, announced it was turning off surge pricing for JFK. Uber, already criticized by some because its CEO Travis Kalanick was serving on President Trump's economic advisory council, appeared to attempt to make a profit on the back of the controversial executive order and the ensuing protests. Outraged users turned to Twitter starting a #DeleteUber campaign, publishing a screenshot of r…

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