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Planet Fitness

What's on the Gym Goer's Plate?

All of us want to be healthy: eat right, exercise, you know the drill. Many join a gym: according to the IHRSA (International Health, Racquet & Sportsclub Association) a whopping 55 million Americans are members of a health club [1]. We were wondering if those who exercise regularly (or at least join a gym) also change their eating habits and if so - how. To find out, we used our dataset of transactions from over 3 million credit/debit cards: we looked at spending at major quick-serve restaurant chains and compared all customers to those who also spend money at one of large gym chains: LA…

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