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Presidential Campaign

Comparing the Shopping Habits of Trump and Clinton Supporters

The TXN application analyzes all purchases from a panel of over 3 million credit and debit cards. In the past, we've compared contributions to the Trump and Clinton presidential campaigns. In this post we will leverage the TXN application's ability to correlate spending of the same consumers across different businesses, to compare the spending habits of Clinton and Trump supporters: We will explore spending at different categories of businesses over the last 180 days. For each category, we'll find the businesses where the largest percent of Trump or Clinton contributors shop, and vice versa: b…

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Presidential Campaign Fundraising Update

This is our second post tracking the fundraising efforts for the 2016 presidential elections. A note on the data: we are analyzing credit and debit card individual contributions directly to the two candidates' campaigns. This excludes cash and check contributions and money raised by PACs. In essence, these are the "common folk" small scale contributions. Looking at total dollars spent, we see that after catching up in June, the Donald Trump campaign remained flat in July, while the Hillary Clinton campaign credit and debit card contributions in July by more than 20% compared to June: While the…

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Presidential Campaign Fundraising Update

With the major party nominees set, we used the TXN consumer spending analytics application that leverages over 3M credit and debit cards, to analyze contributions to the Donald Trump and Hillary Clinton presidential campaigns. A note on the data: we are analyzing credit and debit card individual contributions directly to the two candidates' campaigns. This excludes cash and check contributions and money raised by PACs. In essence, these are the "common folk" small scale contributions. Looking at the total spent month-by-month over the 6 months ending in June 2016, we are seeing the Donald Trum…

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