All articles tagged as:

Southwest Airlines

Airline Loyalty Unveiled

The airline industry is one of the most competitive and less differentiated industries out there, which is why airlines invest heavily in loyalty, or "frequent flyer", programs. In this post, we used our panel of transaction from over 3 million credit and debit card accounts, to discover how "loyal" customers of five major airlines are: United American / US Airways Delta Southwest JetBlue First, let's see how generally "valuable" a frequent flyer is to the industry. In 2016: 57.4% of total revenue for the above five airlines came from flyers who made more than 5 total ticket purchases with tho…

Read more »