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Spectacles

Are people buying Snap Spectacles?

In the S-1 filing for its recent blockbuster IPO, Snap, the company behind Snapchat, referred to itself as a "camera company". Its first camera product, the "Spectacles", is a pair of brightly colored glasses with an embedded camera that records 10-second videos and uploads them to Snapchat. Spectacles were initially given to celebrities and sold through "bots" - vending machines positioned in locations not advertised ahead of time. Then, on February 20th, spectacles became available to purchase online. Using our panel of over 3 million credit and debit cards, we looked at sales in the month f…

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