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Tesla

Who is Pre-ordering Teslas?

When the Tesla Model 3 was announced in April 2016, customers had the opportunity to make a $1,000 deposit to become one of the first to purchase the car when it becomes available. According to reports, close to a whopping 400,000 customers did just that within a few days. We decided to use the TXN consumer spending application to find out who these customers are. Here is what deposit payments total spend looks like in our panel of over 3 million credit and debit cards over the last 24 months: Indeed, we see a huge spike in April 2016. Zooming in on the last 6 months, we also see strong grow…

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