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Apple Music

Spotify on the Rise

Spotify, the streaming service launched in 2006 and based in Stockholm, has been growing steadily and is reported to be preparing to go public via a direct listing - sidestepping the IPO process. Spotify uses a "freemium" businessmodel - a free version of the product includes ads played every few songs while a Premium version costs $9.99/month for a single user or $14.99 for a family. We dug in to see how Spotify's business is looking. Our consumer spending analytics application shows steady growth in the paid version of the product, captured in our panel of over 3 million US cred…

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