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Organic Food

Who is Stealing Customers from Whole Foods?

After a decade of explosive expansion, Whole Foods Markets has recently been stagnating. According to a report, as major grocers like Wal-Mart and Kroger ramp up their organic produce offerings and new competitors like ALDI and Lidl are entering the market, Whole Foods is losing customers. We looked at our panel of transactions from over 3 million payment cards to detect which grocers are capturing customers who abandon Whole Foods. We decided to look at the group of consumers who spent a significant amount (at least $300) at Whole Foods in the first half of 2016 and then spent much less ($1…

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