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Spotify on the Rise

Spotify, the streaming service launched in 2006 and based in Stockholm, has been growing steadily and is reported to be preparing to go public via a direct listing - sidestepping the IPO process. Spotify uses a "freemium" businessmodel - a free version of the product includes ads played every few songs while a Premium version costs $9.99/month for a single user or $14.99 for a family. We dug in to see how Spotify's business is looking. Our consumer spending analytics application shows steady growth in the paid version of the product, captured in our panel of over 3 million US cred…

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